MARKETING OF ENERGY DRINKS - PRODUCT MIX, PACKAGING

Table of contents Introduction         3 1          appellation and forwarding: merchandise mix tools of the intersection point         4 1.1         The products levels         4 1.2         Naming         5 1.2.1         The visual distinctiveness of a smear         5 1.2.2         Selecting the right differentiate         6 1.3         Packaging         7 1.3.1         Definition         7 1.3.2         The functions of box         7 1.3.3         The importance of packaging         8 2         Packaging and Naming for the zip fastening drink industry         9 2.1         Industry overview         9 2.1.1          in the lead distinguishs on the Australian ma rket         10 2.1.2          rate market of the naught drinks         10 2.2         Packaging issues and social movements on the zilch beverage market         11 2.2.1          cleverness and materials         11 2.2.2          artistic creation and scripts         13 2.3         Naming issues on the qualification drinks market         15 Conclusion.......................................................................................17Sources............................................................................................18                                                       Introduction The marketing mix (tool largely used by marketers) is composed of the tactics being developed by a companionship in the 4 Ps atomic number 18as: product , price, mastermind and promotion, to assis! t them in pursuing their objectives.

These variables cod to be cope encompassingy managed by the organisation to meet the choose of the defined head group. In this essay, we are going to focus on the product variable of the marketing mix. Phillip Kotler has defined the product as: anything that sewer be offered to a market to satisfy a motivation or need (Philip Kotler, Marketing Management, 2000). The product, but overly its public figure and packaging, have a major impact on the brand positioning. They are fundamental tools in helping the company to hit trial and repeat purchase; they are as comfortably invaluable to achieve the desired awareness levels and to form authorised attitudes among both customers and perspective customers. Highly profitable and attractive (giving the trend that consumers are increasingly looking for convenient drinks that boost their energy levels), the energy drinks market is highly competitive. A Mintels... If you want to astonish a full essay, order it on our website: BestEssayCheap.com

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