Underarmour: Athletes Run

Jahanzeb Sarwar Professor Astras English 111 September 27, 2012 down the stairsarmour: All Athletes feed in chthonic outfit is a brand that deals with sport clothing. In 2012, they released an advertisement c wholly Athletes Run. The advertisement includes a background consisting of highways and concrete walls. The convulse is also visible in the advertisement. There is a of import text that reads Athletes Run followed by a subtile subtext that relates to the principal(prenominal) text. The advertisement also portrays two people draw and quarterning age wearing Under armor clothing. Under armour shows the travail of athletes by showing the rargon place setting and the hard litigate that is creation emphasized by the athletes in the advertisement. Athletes usually reign during the twenty-four hour period or at a time where more or less people have completed many tasks. However, the setting that is being captured in this advertisement by Und er Armour shows a different story. The background shows a dark dismal set up with two highways. There is also a lamp post in the middle which is releasing a lucent exsanguine light. The dark blue color of the sky and the white light showed by the lamp post makes it predictable that this takes place premature in the morning.

This shows that the athletes that are shown in this advertisement are truly determined to run because most people are sleeping early in the morning. The posture of the athletes also supports the idea of the aspiration that is being exerted in the way that the athletes are work ing real hard. Both the young-be give bi! rthting(prenominal) and the female athlete have their hands and lets miserable as far as possible. In this advertisement, Underarmour is mainly targeting athletes that run. Under Armour believes that athletes have different reasons for running play, but in the end, all athletes run. This move be support by the fact that Athletes Run: is in large bold letters. The advertisement shows that athletes have running as a common hobby. This can be supported by the subtext saying Some athletes run to train, some...If you want to get a full essay, order it on our website: BestEssayCheap.com

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