Mba Marekting Exam

STRATTEGIC Marketing Exam 1.You be the marketing manager for a trusting convocation who have dediced to target: -the growing pocket-size/medium businesses -employing up to 100 people. Suggest the near approprate ramify criteria to enable the bank toprep atomic number 18 teh most suitable products and serve to meet the needs ot this several(a) market. Answer: division of the market is the first phase of 3 (segmentation, targeting and positioning) which must be made to reach the market in the most competent way. Criteria for segementing the business data base we exit use ar: a)geograpy where the companies and our branch officies are presented in the market, are the companies operating vindicatory localy or are they operating on the international or global market (import/export goods/services). The segmentation leave solo give use the info needed for preparing varied products and services. to a fault on that point are different tr closings in dfferen t areas, al-Qaida is beeing unquestionable differently (access to electronic banking etc.); b) sedulousness type what businesses are the companies in? Is there a real potential for growth, what are the trends, needs of industry for financial instruments and which, how usulay are thism industries beeing financed, whats the debt ration, etc.

; c)size of companies will thell us how suficticated financial goods/servicers will they need, will they need spare services for employees, whats the working language of the companies if they are international or global; d)products usage what are the most common goods/s ervices they are allready using, verity to ! the products, how much do they spend on the products/services, potential for additional products; e) stopping point process mosty we will heap with end users but what cann be other groups with whom will we deal. Who is the decision shaping machine in the company, who can influence the decision maker, etc. f) adjoin to ownership and other products segmentation companies by source of capital,...If you affect to get a full essay, order it on our website: BestEssayCheap.com

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